Steve Multer is the Chief Storytelling Officer for Steve Multer. Corporate Storytelling., where he is a renowned keynote speaker, executive presence trainer, and presentation coach with a global footprint spanning North America, Europe, and Asia. With a passion for corporate storytelling, Steve empowers executives, thought leaders, and sales teams to enhance their spoken content to communicate successfully.
For over two decades, he has collaborated with some of the world's most influential brands, including Cisco, Bayer, Siemens, Volvo, Sony, and Xerox, guiding them to convey their value propositions to the marketplace effectively. Steve's dynamic speaking style has captivated audiences at over 800 events, totaling more than 20,000 talks and reaching over 2 million customers, partners, and industry analysts. He is also the author of Nothing Gets Sold Until the Story Gets Told, which showcases his expertise in using storytelling to achieve professional success by developing effective marketing strategies.
Here’s a glimpse of what you’ll learn:
- The inspiration behind writing Nothing Gets Sold Until the Story Gets Told
- What is Steve Multer’s book about, and who should buy it?
- How to personalize marketing through storytelling
- Marketing formula: human first, consumer second, employee third
- Compelling communication for connecting with your audience
- Steve breaks down WIIFM (What’s in it for me?)
- Effective icebreakers to engage participants
- Three pillars of communication: value, passion, connection
- What it means to paint a picture with your client as the star
In this episode…
Have you considered using storytelling in your marketing strategy rather than bombarding consumers with sales pitches?
In his book Nothing Gets Sold Until the Story Gets Told, acclaimed keynote speaker and marketing expert Steve Multer offers a roadmap for harnessing the power of storytelling. He emphasizes the importance of putting people first, treating them as consumers and valued participants in a shared narrative. Through real-life examples and practical insights, Steve demonstrates how storytelling can breathe life into marketing campaigns and resonate with audiences on a deeper level. By weaving stories that evoke emotion, convey value, and foster connection, marketers can forge authentic relationships with their target demographic, driving engagement and loyalty.
In this episode of The Cyber Business podcast, Matthew Connor converses with Steve Multer, Chief Storytelling Officer for Steve Multer. Corporate Storytelling. Steve discusses his book, Nothing Gets Sold Until the Story Gets Told, a must-read for marketers, entrepreneurs, and anyone seeking to elevate their communication strategies. Steve highlights the inspiration for writing his book, the art of personalizing marketing through storytelling, and he unveils the three pillars of communication.
Resources mentioned in this episode:
- Matthew Connor on LinkedIn
- CyberLynx
- Steve Multer on LinkedIn | Website
- Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing by Steve Multer
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