Serena Mastin is the Founder and President of Pulse Marketing, an award-winning boutique marketing and advertising agency dedicated to impacting brand exposure, sales, and revenue to achieve results for unique organizations. Serena has over 20 years of experience in the marketing industry and progressively climbed the corporate ladder before founding Pulse Marketing. She is also the published author of Exposed: You Can’t Heal When You Hide, a memoir sharing her healing journey. In her book, Serena reveals the traumatic obstacles she overcame, including abuse, assault, homelessness, and addiction, before finding her true purpose.
Here’s a glimpse of what you’ll learn:
- Serena Mastin shares the inspiration for writing her book, Exposed
- Surviving trauma and healing through vulnerability
- Using past anguish as motivation to start a business
- How infidelity almost caused Serena to lose her agency
- Asking for help as a business leader
- Setting boundaries and implementing self-care
- Attaining clients whose principles align with business’ values
In this episode…
Experiencing abuse, addiction, and homelessness makes it difficult to survive as an adult. But for a minor, these experiences leave lasting scars. How does a survivor of this type of pain build a rewarding life?
Business leader Serena Mastin confides that her mind and body protected her during dissociation shortly after being rescued from childhood trauma. However, as she grew older, the memories resurfaced, triggering episodes of PTSD, anxiety, depression, and eating disorders. Fortunately, she was able to address these challenges through counseling. While everyone who has experienced suffering and anguish copes differently, Serena refused to let her circumstances define her. She adopted a survivor's mentality and let her challenges motivate her to succeed. Serena eventually built a thriving career in the corporate world before starting her own business. Despite her many accomplishments, she faced new obstacles, but her past hardships gave her the strength to persevere and rebuild, which she reveals in her memoir.
In this episode of The Cyber Business Podcast with Matthew Connor, Serena Mastin, Owner and President of Pulse Marketing, discusses how past trauma motivated her warrior spirit. Serena shares the inspiration for writing Exposed: You Can’t Heal When You Hide, surviving trauma and healing through vulnerability, rebuilding after facing new obstacles, and having to ask for help as a business leader.
Resources mentioned in this episode:
- Matthew Connor on LinkedIn
- CyberLynx
- Serena Mastin on LinkedIn
- Serena Mastin
- Pulse Marketing
- Exposed: You Can’t Heal When You Hide by Serena Mastin
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