Growing a Business Using Nontraditional Tactics and Marketing Strategies With Luke Komiskey

luke-komiskey

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.

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Here’s a glimpse of what you’ll learn: 

  • Luke Komiskey discusses DataDrive and its mission
  • Who is DataDrive’s target audience?
  • Luke reflects on his founder’s story
  • Strategies for gaining new clients and transitioning from consultant to entrepreneur
  • Business growth and marketing tips that Luke learned as a business owner
  • How Luke builds his cold call email list

In this episode…

Operating a service-based business can be stressful. If you are an emerging entrepreneur in this niche field, one of your concerns may be acquiring clients. So what are some helpful business growth strategies?

Business owner Luke Komiskey discloses emerging business owners must proactively pursue clientele. Luke found that reaching out to his immediate network, who were familiar with his skills and abilities, using well-crafted emails was useful. His business has also benefited from nontraditional marketing, such as vendor partnerships, organic SEO searches, and LinkedIn posts. Vendor partnerships offer expertise and specializations, efficient productivity, and flexibility. Additionally, Luke explains that writing compelling articles, blogs, and LinkedIn posts articulates strengths and drives traffic to your website.

In this episode of The Cyber Business Podcast, Matthew Connor talks to Luke Komiskey, Founder and CEO of DataDrive, about starting a new business. Luke shares his founder’s story, strategies for gaining new clients, and offers insights on marketing and growing a business. 

Resources mentioned in this episode:

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