Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives rooted in thought leadership. As an entrepreneur, global speaker, show host, and personal branding expert, Marina has been quoted and referenced in various publications, including Inc.com, Forbes.com, Yahoo News, Financial Post, Fast Company, and Success Magazine. Her mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She’s a tenured member of the Entrepreneurs’ Organization, serving as the Global Learning Ambassador of the Global Speakers Academy.
Here’s a glimpse of what you’ll learn:
- What is the Brand of a Leader agency, and who do they serve?
- Marina Byezhanova explains the qualifications of a thought leader
- How to build a personal brand
- Leveraging social media to raise brand awareness
- Who is the Brand of a Leader’s ideal clients?
- Personal branding beyond social media
- Measuring ROI based on branding efforts
- Promoting podcasts on LinkedIn
In this episode…
Professor Sergey Gorbatov defines a personal brand as an individual’s characteristics rendered into a narrative and imagery to establish a competitive edge. In other words, a personal brand is a way to differentiate yourself from the competition and make yourself stand out. How is a personal brand constructed?
When building a personal brand rooted in thought leadership, it’s essential to identify your unique strengths and talents. According to branding expert Marina Byezhanova, LinkedIn is the leading platform to scale visibility, brand awareness, and top of mind. Posting at least two to three times per week is essential, accelerating the algorithm and boosting your page to the top of the feed. Marina also advises writing authentic content with substance that is 200 words or less. In terms of imagery, Marina recommends using still images, as videos do not perform well on LinkedIn.
In this episode of The Cyber Business Podcast, Matthew Connor welcomes Marina Byezhanova, Co-founder of Brand of a Leader, to talk about brand building and its benefits. Marina explains a thought leader’s attributes, how to build a personal brand, the Brand of a Leader’s ideal client, and branding beyond social media platforms.
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by CyberLynx.com
CyberL-Y-N-X.com.
CyberLynx is a complete technology solution provider to ensure your business has the most reliable and professional IT service.
The bottom line is we help protect you from cyber attacks, malware attacks, and the dreaded Dark Web.
Our professional support includes managed IT services, IT help desk services, cybersecurity services, data backup and recovery, and VoIP services. Our reputable and experienced team, quick response time, and hassle-free process ensures that clients are 100% satisfied.
To learn more, visit cyberlynx.com, email us at help@cyberlynx.com, or give us a call at 202-996-6600.
