How to Package Your Products and Communicate Its Value to Clients [Part 2]

ephraim-ebstein-1

Ephraim Ebstein is the Co-founder and CEO of FIT Solutions, a company providing managed IT and cybersecurity services to reduce IT spending, increase efficiency, and protect businesses from cyberattacks. Ephraim’s passion for computers and helping organizations succeed initiated his career in the tech industry, prompting him to create his own business in 2012. Ephraim’s success is due to his dedication to helping companies achieve their goals with FIT Solutions technology services.

Here’s a glimpse of what you’ll learn:

Ephraim Ebstein shares the best documentation practices for MSPs
Effective policies for preparing an SOP inventory
Ephraim discusses finding the best RMM solution for business’
How does FIT Solutions package and price its IT and cybersecurity products?
The benefits and drawbacks of price publishing
How to communicate the value of your services to potential clients

In this episode…

Technology has the power to do amazing things with the click of a button, customized commands, and AI software. But are you aware of all the ways technology can empower your business?

Technology is considered a problem-solver for mundane tasks, but entrepreneurs forget its ability to boost productivity. Finding the right solutions for your business needs can improve your marketing presence and your IT and cybersecurity effectiveness. Technology can be a competitive game-changer, empowering your company to focus on the most important tasks at hand — satisfying customer needs and building lasting partnerships.

Resuming The Cyber Business Podcast’s two-part episode, Matthew Connor continues his discussion with Ephraim Ebstein, Co-founder and CEO of FIT Solutions, about maintaining comprehensive MSP documentation, creating an SOP master list, and the process of finding the best RMM solution for your business. Ephraim shares how FIT Solutions packages and prices its products, the benefits and drawbacks of price publishing, and communicating your product's value to potential clients.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Duo.

Duo provides a powerful Multi-Factor Authentication (MFA) service that includes Passwordless and Single Sign-On (SSO) solutions on the go.

Thanks to their superhero-level remote access technology, Duo helps you manage and protect your accounts from various cyberattacks. Furthermore, Duo's reliable security paired with its two-factor authentication (2FA) app delivers easier access to all the tools you need to protect your organization from phishing and web-based attacks.

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