Greg Tsirulnik serves as the CIO of Creative Home Ideas, leading a global home textile company that spans design, manufacturing, and distribution across eight countries. With a career rooted in both the operational and technological sides of business, Greg brings a unique blend of fashion industry knowledge, IT expertise, and leadership experience to his role. His journey from growing up in a family-run manufacturing business to becoming an executive has shaped a hands-on, empathetic approach to leadership and innovation. At Creative Home Ideas, Greg navigates complex challenges from supply chain logistics to cybersecurity, all while ensuring the company's IT infrastructure keeps pace with its global expansion and evolving product lines.
Here’s a glimpse of what you’ll learn:
- The scope and scale of Creative Home Ideas' global operations
- How Greg Tsirulnik's early exposure to manufacturing influenced his IT career
- The importance of combining business knowledge with tech expertise
- Strategies for staying ahead in competitive product markets
- How to turn early failures into growth opportunities
- The value of passion and inspiration in driving long-term success
- Real-world insights into IT leadership challenges and burnout
- Greg’s approach to personal development through his upcoming book
In this episode…
Greg Tsirulnik discusses his unique role as CIO of Creative Home Ideas, a leading home textile company with operations in the U.S., China, Turkey, India, Pakistan, and more. From bedding and rugs to towels and curtains, the company produces and distributes both licensed and in-house brands found in major retailers like Costco, Walmart, and Target. Greg shares how his background in fashion and manufacturing allowed him to seamlessly transition into the IT space, leveraging his deep understanding of business operations to solve technical challenges.
Throughout the conversation, Greg emphasizes the importance of passion, resilience, and continuous learning. He recounts his path from helping his father in a Soviet-era cooperative to managing a complex IT infrastructure for a global enterprise. He also shares his philosophy on leadership—treating people with respect, maintaining a sense of humor, and always showing up for the job you want, not just the job you have.
Beyond IT, Greg dives into his personal development journey, revealing details about his upcoming book, The Lens of Possibility, a daily guide to inspiration and transformation tailored for IT professionals and executives facing burnout. The discussion touches on the pressures of being an IT leader, the stigma around admitting mistakes, and the need for better communication and support within organizations to prevent isolation.
Resources mentioned in this episode:
Matthew Connor on LinkedInCyberLynx
Greg Tsirulnik on LinkedIn
Creative Home Ideas Website
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