Nick Hutchison is the Founder of BookThinkers, a mission-driven book marketing agency committed to promoting authors to their target audience through video production, book reviews, and podcasts. Within seven years, Nick has scaled BookThinkers to a seven-figure brand. His podcast, BookThinkers: Life-Changing Books, garners over 1 million monthly listeners and is a top 2% global show featuring interviews with renowned authors such as Grant Cardone, Lewis Howes, and Alex Hormozi. Nick dedicates himself to helping readers execute the information they have learned, which inspired him to write Rise of the Reader, set to release on November 1, 2023.
Social media, for some, is a means of escape to decompress from daily stressors. However, companies utilize social media as a valuable tool for attracting potential customers. So, how can businesses build an online community to promote brand awareness?
Nick Hutchison advises entrepreneurs to refrain from uploading numerous posts and expecting followers to come. Instead, he recommends implementing strategies such as providing valuable content followed by a call to action, documenting your day-to-day life, getting personal, and executing the $1.80 plan. Sharing behind-the-scenes footage of your business, employees, and customers establishes trust, while exhibiting your personality creates an emotional connection with your target audience. The $1.80 strategy involves leaving thoughtful comments or feedback — or your two cents — 90 times daily. This is an effective method to convert relationships into customers. Building a loyal social media following takes time and effort. But, through consistent posting and tenacity, you will eventually see results.
In today’s episode of The Cyber Business Podcast, Matthew Connor welcomes Nick Hutchison, Founder of BookThinkers, to share insight into starting a business. Nick discusses strategies for growing a social media following, scaling a side hustle into a successful business, and hiring and delegating responsibilities. Plus, Nick talks about his book, Rise of the Reader: Strategies for Mastering Your Reading Habits and Applying What You Learn, and how to retain and apply information learned through reading.
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