How Company Core Values Cultivate a Genuine Culture [Part 1]

Ephraim Ebstein is the Co-founder and CEO of FIT Solutions, a company providing managed IT and cybersecurity services to reduce IT spending, increase efficiency, and protect businesses from cyberattacks. Ephraim’s passion for computers and helping organizations succeed initiated his career in the tech industry, prompting him to create his own business in 2012. Ephraim’s success is due to his dedication to helping companies achieve their goals with FIT Solutions technology services.

Here’s a glimpse of what you’ll learn: 

• Ephraim Ebstein’s transition from sales to marketing
• The value of maintaining content volume for maximum exposure
• What are the best inbound and outbound marketing tactics?
• How SEO impacts your business’ reputation
• The challenges of curating content for the target audience
• Is outbound marketing an effective business strategy? 
• How solidifying the company’s vision impacts the work environment — and the value of exemplifying company core values in decision making
• The benefit of implementing company core values during the hiring process

In this episode…

In rare cases, quantity is more beneficial than quality. In the marketing industry, it’s important to release new content frequently — especially on social media. How can you improve your marketing strategies to optimize the impressions made on your target audience? 

Failure to promote your business will hinder its ability to scale. Intentionality is important to your marketing strategy and vital in helping you achieve your business goals. Contemplating and planning ahead allows you to curate content your target audience resonates with. The process of developing a marketing strategy can introduce challenges to your workflow. Ephraim Ebstein suggests you recognize the weak areas in your marketing process and build systems to strengthen your marketing tactics. 

In a special two-part episode of The Cyber Business Podcast, Matthew Connor welcomes back Ephraim Ebstein, Co-founder and CEO of FIT Solutions to discuss the value of maintaining content volume, reliable marketing tactics, and the challenges of curating content for your target audience. Ephraim shares how solidifying the company’s vision impacts the work environment and the value of incorporating core values in decision-making.

Resources mentioned in this episode:

• Matthew Connor on LinkedIn
• Cyberlynx 
• "Key In The Car" Post
• Ephraim Ebstein on LinkedIn
• Ephraim Ebstein on Instagram
• FIT Solutions
• The Breach Report: Cybersecurity
• Duo
• Julian Goldie SEO YouTube Channel
• Julian Goldie Website
• Electric AI
• TeamWork: How To Build a High-Performance Team by Natalie Dawson 

Sponsor for this episode...

This episode is brought to you by Duo.

Duo provides a powerful Multi-Factor Authentication (MFA) service that includes Passwordless and Single Sign-On (SSO) solutions on the go. 

Thanks to our superhero-level remote access technology, Duo helps you manage and protect your accounts from various cyberattacks. Duo's reliable security paired with its two-factor authentication (2FA) app delivers easier access to all the tools you need to protect your organization from phishing and web-based attacks.

To learn more, visit duo.com or give us a call at 866-760-4247.